5 Tips for Building a Personal Brand

Practice Deep Listening

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement.

The personal branding concept suggests instead that success comes from self-packaging.

What we hear is how we interpret what we know. It is how we what we often learn from the most. Listening is a powerful learning skill.

Build Your Digital Real Estate

Today, no matter what you do for a living, no matter what your interests and no matter your goals, you are serving yourself to the world. Social media is the collaborative space where everyone has access to you, your content, expertise, and. ideas.



The digital corner of the internet which you occupy, represent the platforms you where you share your world, knowledge, lifestyle, and abilities you have. That’s right. Each time we use social media, we’re promoting our personal brands. As we attract the views, likes, and shares we are building an audience that has expressed interest in what we have to say.

Brand Your Living Identity

Whether we own the idea or not, your personality has become a commodity and a brand. Creating your brand is a process of educating yourself on the values, vision, and message for which your lifestyle and business will stand for. Your living identity is your real ID not a false idea of yourself. Manipulation will only discredit you in the end.

Gathering the right information which is relevant to your living identity is where the discovery and development process of your personal brand, begins. Learning to respect the internal process is a major key to for how well we connect with others.

Key Benefits of Learning

Learning how to organize and communicate the variety of messages swimming around one’s own heart and mind may help to organize one’s priorities, clarify what is important and express meaningful intentions. This kind of deep listening and learning builds internal cohesion with your personal identity.

Use relatable stories, experiences and lessons from your own life, work and business have the ability to connect others with who you are and what you stand for.

This process of educating yourself on who you are and what you stand for you are qualities that boost individuality, authenticity, and strength.

Communicate Your Value

With the increasing dependency upon technology and social media, the voice of differentiation and personalization is rising up to the challenge to be heard. At the heart of today’s digital society, people desire connection, creative expression, and contribution.

Braving our way through individuality, in a conditional world has created new demands. The demand to re-define new conditions of who we are within our work and life. The demands to understand our individuality while navigating through disruption and change.

We are all braving through life to find purpose in meaningful ways. The challenge we face during critical times of change is finding the courage to design a new blueprint.

Believing In Yourself

Martin Luther King Jr. shared an inspiring speech about designing your life’s blueprint, he stated: “Number one in your life’s blueprint should be a deep belief in your own dignity, your own worth and your own somebodiness.

When deciding to re-define your life, to create something new, that reflects your core values and your true brand The major question that determines how well that turns out, is to ask ourselves:

  • Do I believe in what I have to say?
  • Do I believe in what I am doing?
  • Do I believe in what matters to me?
  • Do I believe this can be achieved?
  • Do I believe in my own somebodiness?”

Designing your personal identity and brand will require the willingness to disrupt old patterns of disbelief by replacing them with the courage to believe in your value, your products, services, and in the message you have been given to share with all of us.


Commit to Building the Road Ahead

The journey to building and designing your personal brand and business is a long-term commitment to see it through. The path to one’s dream is different for every individual. The beauty to your destination will be discovered on the roads you will need to build along the way.

  1. Make a continuous commitment to your vision, to grow yourself, to invest in your talent and potential. As we grow and mature through new skills we develop and the experiences we have, we will understand our personal brands better.
  2. Make the commitment to focus on creating goals that simplify and achieve positive outcomes. Develop a standardized process that focuses on delivering value in the work you share with others.
  3. Make the commitment to learning the tools and key areas of digital marketing that will help you become successful in building a personal brand online.
  4. Make a commitment to leveraging your knowledge by partnering with powerful and like-minded people that share your personal and business interest.
  5. Make the commitment to create a culture of positive personal experiences with others, chances are, they could become the same people that end up doing business with you in the future.


The Takeaway

The easiest way to grow a personal brand, and your audience, is to understand your strengths. When you play to these strengths, you increase your chances of building a respectable brand.

When we understand those strengths we gain the advantage of being recognized for what we do well and how our products and solutions make others experience and feel.

Be open to learning. Develop new skills. Get support from others. Keep moving. Practice continuously. Do it anyway. Never give up. Whatever it takes, make the commitment to build the road.


Team Member Deborah Carey John

Growing up throughout life, I've always loved helping others solve complex problems, develop their talents, see their value, capabilities and aspire to reach their potential.

TeamGrowth365 Community



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